5 Essential Skills You Need to Make Money from Email Marketing

While Email marketing is very profitable, you need some skills to get going. Below are the essential skills you need.

1. You need to know how to capture email addresses. If you really want to make money from email marketing, you must master the art and science of capturing email addresses. The best way I have discovered to capture email addresses is to give out a valuable ebook, audio or video in exchange for people's email addresses. Just like Robert Allen says in his book, 'Multiple streams of Income', you've got to be like a fisherman that is going to fish. Fishermen usually put a bait at the edge of their net in order to catch fish. Your free ebook, audo or video will be the bait with which you will capture email addresses. If you take your time to create a very valuable ebook(not one of those rehashed ebooks on the net), I can assure you, you can grow your email list faster than you ever thought possible.

2. You need to be able to communicate. I am not saying you should have a PHd in English to do this. All I am saying is, you must have the ability to express yourself in a way that will be clearly understood by your email list.

3. You need to get targeted offers for your prospects. Don't offer people who are interested in dating web design products or services. they just don't fit in. Offer your list just what they need. If you are not sure of what they need, send them a survey asking them what they will buy if you offer it to them. Promise the give gifts to anyone who answers the survey. You will surely get an idea of what they will buy this way.

4. You need to build a relationship with your list. Email them often. Offer them useful stuff. If you browse a site and if you find something helpful ther, bookmark it and send it to them. At all costs, keep your name in their memory and I tell you, you will reap the gains, sooner than later.

5. You need to be persistent. It has been empirically established that prospects need to see your offer more than 7 times to make a purchase, so, don't give up after sending a mail and no one responds. Persist, that's the key to success in Email marketing.
With these skills, you are sure to succeed in Email Marketing.
Iyabo Oyawale assists people achieve success in small business,Internet Marketing and in life generally.You can download her 100% free success manuals at http://askiyabooyawale.com